Subaru meme gay

Subaru found out that lesbians bought their cars, and capitalized on it by marketing directly to them, despite a surprisingly small public backlash. This reinforced the stereotype.

The phrase “Subaru is gay” feeds into broader stereotypes about car owners and enthusiasts. For example, Subaru owners are sometimes stereotyped as being more open-minded, friendly, or associated with certain lifestyles—like outdoor adventuring or subcultures influenced by internet humor.